In 2012, as the CLD entered the video-on-demand market, there were no true measurements for the effectiveness of faith-based entertainment. The industry depended upon the one-off nature of a successful film once a decade to determine the validity of faith-based entertainment. Today, faith-based films are more prevalent, and there were several channels starting to do faith-based game-shows, talk shows and more. However, there has been a lull in faith-based entertainment which is caused by its basic dependence upon the entertainment industry and its embedding with the entertainment industry. Although it was wise for the first pioneers not to reject the entertainment industry, but to attempt to change it from within. And we are seeing more faith portrayals and more faith-based programming than ever before as a result of their efforts, it is still a trickle of content designed to placate the enormous faith community. The CLD believes that we deserve 10 times the content produced our on behalf by the industry and we have a plan to accomplish this vision.
The CLD has developed a tracking system which will allow us to truly deliver on this promise to develop and create faith-based entertainment in a sustainable fashion. We will track our channels and video-on-demand content in real-time and make that information available to advertisers who wish to support our faith-based content. Christian entertainment can no longer depend upon the entertainment industry for its opportunities and development. We will develop, deploy and deliver entertainment which we can properly monetize by standing on our own.